We advise and support communication managers in their fundamental challenge: The connection of company and communication strategies as well as the development and realization of integrated communication concepts with involvement of all dialogue groups. Thereby we count on “research based PR” and effective sustainable Stakeholder Management.

This service area focuses on brand management and company positioning as well as on the development of corporate mission statements. Also we acquired special know how in analyzing risks and chances of transparent corporate management. Voluntary corporate transparency going beyond legal transparency and disclosure obligations is a contemporary strategic option to reduce conflicts and to enhance company value. Transparency is an essential requirement to win, rebuild or stabilize trust.

Based on such strategic fundamentals we develop core messages, concepts and campaigns. Implementation and evaluation result from using approved tools and processes.

Overview of our services:

• Corporate mission statements (vision, intention, values)
• Company positioning and brand management
• Communication strategies
• Process planning, moderation, coordination, realization
• Competition, target audience and message mapping
• Stakeholder mapping & management
• Communication and image audits
• Competitive analysis
• Employee, customer and target audience interviews
• Media monitoring, topic and trend monitoring
• Media voice analysis