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A look behind the scenes

The new employee magazine from BearingPoint

Challenge / Approach

Until 2013, BearingPoint's employee magazine was a text desert in static PDF format. Not practical for the highly decentralized and often mobile workforce. A new appealing digital format with crisp headlines, informative teasers, compressed stories and diverse, interactive elements was needed. Klenk & Hoursch developed the new online magazine ONE together with the internal communications team and graphics partner Liebchen + Liebchen. The keywords are descriptive, lively, reader-friendly, responsive, flexible and interactive.

Implementation

The magazine is the central internal mouthpiece of the management board for around 3,500 employees at 28 locations in 17 countries worldwide. Thus, the minds within the company as well as the "one firm"-thought and the associated "we"-feeling is always at the center of the new format. In addition to texts, quotations and photos, video sequences and infographics play an important role. For activation and participation, short surveys or "Call to Action" invocations take place again and again. The name "ONE" was also chosen by the employees themselves in a short survey. The magazine thus provides a multifaceted look behind the scenes of each division and provides information on corporate strategy, market developments and changes in the company's own organization.



Outcome

And the new format is a real sight to behold! ONE is published twice a year with a clear thematic focus for each issue. The extremely personal touch and the opportunity to get involved and network make it possible to strengthen reader loyalty and to win even more readers for the content. The feedback is very positive, the employees get involved, the bounce rate is reduced and the mobile version of the magazine is heavily used.


Dr. Georg Kolb

Partner

More about BEARINGPOINT: Employee Magazine ONE?

LocationMunich

Phone089 47 02 771 - 11

E-Mailgeorg.kolb@klenkhoursch.de



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Tags:
Employee Magazine, Internal Communications, Employee Communications, Employee Retention

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