We Bring Data and Storytelling Together. For Greater Impact.

Data has long been an important part of managing brand communications. In online advertising, in particular, it has become indispensable for evaluating and tracking user behavior. However, target groups often feel more tracked than understood.

Corporate communications, on the other hand, continues to focus on corporate storytelling. Corporate websites, social media relations, and press relations are shaped by the stories companies want to tell. This creates context and meaning, but without systematic analysis of user data, storytelling is flying blind. It often misses the mark on what target groups care about.

We combine the power of data analytics and storytelling to improve the impact of corporate and brand communications.

Data is a key tool in corporate and brand communications for analyzing target groups and channels. Data can be used to measure, manage, and improve the success of a communication strategy.

Corporate storytelling is the most effective way to communicate corporate content in an understandable and engaging way. It allows messages to be integrated across channels.

Data-driven communicationscombines both disciplines for even greater impact: By continuously aligning storytelling with data analytics, relationships with target groups can be methodically and measurably strengthened.

Building and strengthening relationships methodically

Corporate and brand communications is always about building relationships with different groups. These relationship stories can be described as the path by which people in the target group have points of contact with the company: from initial awareness, through research and consideration, to the moment when users change their behavior for the benefit of the company (Conversion), whether through a purchase, active support, or a change in attitude. Once this commitment to the company exists, the next step is to retain users through further contact (Use & Service) and develop them to the point of active advocacy (Loyalty & Advocacy). When this is achieved, existing users begin to trigger the journey of new users, and a self-perpetuating cycle is created.

With data-driven communications, the impact of communications can be systematically built or strengthened along the journey by improving the user experience: By analyzing user data across all channels, the needs of the target group can be continuously considered and used for a personalized approach. A cross-channel story creates context, meaning, understanding and emotional connection.

Want to learn more about our approach to data-driven communications? Complete the form below to download our free white paper.

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